Florida State College at Jacksonville
Program Marketing Campaign
Enrollment numbers were down in 4 specific programs.
Why did you choose this program?
Why did you choose FSCJ?
Brand mood & photography style
Close your eyes and imagine you...
Created a user focused digital brand campaign and experience.
Digital Paid Ads
Facebook, Linkedin, Pandora, Instagram, Banner Ads
Created Community Awareness
On Campus Marketing
Also targeted students who may be looking to transfer to another college.
Video interviews incorporated into the web pages and shared on social media
Over 60K plays per video